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You’re invited to the Emo Ambush! Help us bring truckloads of queer cheer to a community in need of some rainbows this Pride Month.


On Saturday, June 27, we are taking LGBTQ2 Pride to Emo, Ontario for the very first time in the town's 123-year history! All LGBTQ2 people and their allies are invited to join us for a peaceful protest of pandemic proportions.


Pride supporters are invited to rainbow-up and assemble their vehicles at the Emo Arena parking lot at 11 AM (backup spot: Adelaide Street, next to the arena). Just like the birthday car parades you’ve seen on social media, starting at NOON, our procession of colourful trucks, cars, and queens will sashay through a route that covers most of the community.


This is going to be a 5-kilometre COVID-cavalcade – an expression of our solidarity and support for our LGBTQ2 young people and other groups who continue to experience injustice, violence, hardship, and systemic discrimination because of who they are.


We’re calling all queers and their loved ones to join in, loudly and proudly. Are you the ‘Handiest Handmaid’? A ‘Modern Family’? Or drag royalty fit to be crowned Emo Fair Queen? Prizes will be awarded in several categories between 11 AM and 12 PM, so set your queer eyes to stun and be creative! Check out our list of prize categories.


We encourage participants to bring trucks that their group can ride in the box of. Free Pride flags will be given to each participating vehicle (while supplies last). Crank your tunes on 93.1 The Border for a special pandemic Pride playlist starting at noon to set the pace of our procession.


Participants are asked to register online in advance if possible. 


Please note that social distancing protocols will be followed throughout the event:


  • By covering a large portion of the municipality, most residents will be able to observe from their homes or by walking little more than a block;

  • Video will be live-streamed (or recorded and uploaded) to Facebook so that others can watch online;

  • Participants are asked to participate in or on motor vehicles only (no pedestrians or bicycles, please);

  • Participants with each entry should be families or groups who are isolating together; and

  • At all times, participants must remain in, on, or near their vehicle.


Questions? Email borderlandpride@gmail.com or call (807) 861-3684. In the event of inclement weather, the event will take place on Sunday, June 28. Updates to that effect will be posted on our Facebook event page.