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Borderland Pride launches 2023 solidarity sign campaign

New Pride signs feature the Progress Pride Flag and Trans Pride Flag

Borderland Pride is pleased to unveil the design for its 2023 community solidarity sign campaign.

The 2023 campaign builds on the success of the 2020 "Pride Lives Here" campaign, which spread across the region at the height of the pandemic and homo/transphobic actions taken by the Township of Emo.

The new campaign gives families, businesses, and organizations the means to share a renewed message of inclusion and belonging for Pride Month - right at their doorstep or in their window or workplace - while also demonstrating their solidarity with the most vulnerable members of the 2SLGBTQIA+ community.

Those vulnerable groups include racialized people, trans people, members of the drag community, and gender diverse folks. These communities have been increasingly targeted by hate speech, legislation legalizing discrimination and social exclusion, harassment, and violence mobilized by far-right political forces.

On today, the International Day Against Homophobia, Biphobia, and Transphobia (IDAHOBIT), Borderland Pride joins with all 2SLGBTQIA+ community members and advocates to call for meaningful government action and steps to address the escalating threats to the safety and well-being of our community members.

About the Design

This year's lawn signs are double-sided. On one side, they feature a message of "Everyone is Welcome Here", set against a Progress Pride Flag. On the other side, they include a message of "Trans Rights are Human Rights", set against a Trans Pride Flag.

The Progress Pride Flag is a variation of the traditional rainbow flag designed by Daniel Quasar in 2018. It adds a chevron on the left side that features black, brown, light blue, pink, and white stripes. The intention of this design is to bring some of the most marginalized communities to the forefront of the Pride movement, including people of colour and trans people. The arrow points to the right to show forward movement, but also that progress still has to be achieved.

The Trans Pride Flag has 5 horizontal stripes in light blue, light pink, and white. It was designed by Monica Helms in 1999. The flag is used around the world alongside the rainbow flag to represent the transgender community.

Where to Get Your Signs

Signs will be available for purchase, while supplies last, at Curvy Chick, Borderland Pride's official "Pride Mart" in downtown Fort Frances. Sales begin on Tuesday, May 23, 2023.

Signs are $15 each, and each sign includes a wire stand for lawn display purposes. The proceeds from this year's signs help to support Borderland Pride programming and events.

In addition to signs, a variety of Pride flags are available for purchase at Curvy Chick.

Borderland Pride would like to thank Curvy Chick and ECOSAN Hygiene for their support of the 2023 sign campaign.



Douglas W. Judson

Director and Festival Co-Chair



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