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'Pride Lives Here!' partnership announced

Thunder Pride Association & Borderland Pride excited to announce partnership with Sleeping Giant Brewing Company to celebrate Pride Month and Pride Lives Here

Thunder Bay, ON – Thunder Pride Association and Borderland Pride are excited to announce and launch ‘Pride Lives Here’ limited edition beer by Sleeping Giant Brewing Co. to celebrate Pride 2020 and the incredible community support of the Pride Lives Here campaign that has swept Northwestern Ontario.

The ‘Pride Lives Here’ beer is a dry hopped kettle sour, Sleeping Giant Brewing’s first-ever sour beer. The beer will be available at Sleeping Giant’s main retail store at 712 MacDonnell Street and local restaurants in Thunder Bay, and available in Fort Frances at Neighbours Modern Diner.

The ‘Pride Lives Here’ campaign has seen over 2,000 signs displayed from Kenora to Rainy River, Fort Frances to Thunder Bay, and along the north shore to Rossport and beyond – over 700 kilometers in Northwestern Ontario. The campaign has galvanized local 2SLGBTIQ+ communities and their allies to show their Pride and proudly fly their colours in a socially-distanced Pride year.

The ‘Pride Lives Here’ beer brand will support both Pride organizations with proceeds being donated back to support initiatives and future events. Supplies are limited.

Thunder Pride and Borderland Pride extend their appreciation to Sleeping Giant Brewing Co. for standing with 2SLGBTIQ+ people in Northwestern Ontario and for giving back to the community with the new and exciting limited edition product to celebrate a very unique Pride season.



“Today, with this partnership between Sleeping Giant Brewing, Borderland Pride, and Thunder Pride we are continuing to see our community partners join the fight for inclusion and creating exciting products to celebrate our 2SLGBTIQ+ communities in Northwestern Ontario. This beer has been a long time coming and to celebrate the Pride Lives Here campaign and all the challenges that COVID-19 has presented; this is one more example of how our community comes together in difficult and unprecedented times”

- Jason Veltri, Chair, Thunder Pride Association

“Bold partnerships from our region’s business community help to signal-boost our message of inclusion, safety, and support during Pride season. It has been incredible to see citizens and businesses alike demonstrate the allyship this month. This product is a first for the Northwest, and we are so proud to see local business leaders like Sleeping Giant Brewery working to position our communities as places that celebrate and nurture diversity and inclusion.”

- Douglas Judson, Co-Chair, Borderland Pride

“For years now Sleeping Giant Brewing Co. and Thunder Pride Association have been looking at more ways to work together to strengthen our relationship and help the fight for inclusion. Today we are excited to launch Pride Lives Here - Dry Hopped Kettle Sour. We are also happy to announce that a portion of the proceeds from this beer will be donated between Thunder Bay Pride Association and Borderland Pride.”

- Kevin Brewer, General Manger, Sleeping Giant Brewing Co.


Jason Veltri

Chair, Thunder Pride Association


Douglas W. Judson

Co-Chair, Borderland Pride


Kevin Brewer

General Manager, Sleeping Giant Brewing Co.




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